There are so many ways to record data from your marketing strategy. How do you know what to look at and what does it prove? The four marketing pillars are all different and - at the same time - all connected. This makes getting the ROI on any specific marketing campaign hard. We give you six very specific steps to take to track in your marketing and prove ROI - in any campaign. Online or offline: it's critical you know what works. Lori Hibma, Jessika Wickering and Martha Willson discuss exactly what to do to ensure your campaigns are a success.