Email marketing is changing all the time - but there is so much more that you need to know than just sending out an email now and then. The tools can be mind boggling, but they can also help you take your email messages and marketing campaigns to a whole new level. Join us as we discuss which Marketing Database platforms to use, how much more they can do for you than just sending emails, a checklist of what should be in each email message sent out, and tips and tricks for avoiding the dreaded spam box while increasing your deliverability of your emails.