Books and Campaigns

The Top Practices Digital Book Marketing Campaign for Mastermind members combines our original Book Marketing Programs with the most current digital marketing thinking. 

The results are explosive!

Your ability to make great and compelling offers is one of the most effective strategies you have for bringing in patients who have expressed interest in your practice or your services. It’s a way for you to provide valuable information and then maintain communication with people who might otherwise forget about you in their busy lives. Our Top Practices book campaigns use a slow-drip process to follow potential patients through their initial interest to the point when they decide to make an appointment. 

It all starts with a compelling message that grabs their attention which is used for social media advertising, emails, websites, videos, and much more. 

The patient can easily call your office to make an appointment or request a copy of your free book which is instantly delivered to them via email. If they request the book instead of calling immediately they are placed in an email conversion campaign designed to help them make that phone call and become a patient in your practice.

That’s it! And the results are explosive. 

Patients and potential patients are rarely ready to make an appointment to handle their painful problems at the moment, they first start looking for answers. They don’t want to have to commit at that time. However, in a few months, as their discomfort grows and they can’t put off getting help anymore, they'll be ready. This unique book campaign combined with ads enables you to be there through the decision-making process and be the doctor they think of when they are finally ready to take that step.

The New Digital Book Marketing Program Includes: